Brings over 20 years of international marketing experience, with the past decade spent leading strategic marketing within Dubai’s real estate sector.

Proven success in leading full-scale brand transformations and rebranding projects, including website development, collateral creation, and social media alignment—completed under tight budgets and timelines.

Demonstrated ability to build and lead high-performing marketing teams, managing creative, digital, and content professionals to support residential and commercial real estate divisions.

Expertise in enhancing lead generation through property portal optimization, CRM implementation, and data-driven campaign strategies, resulting in measurable increases in conversion and engagement.

Strong track record in marketing operations for large property portfolios, including digital advertising, event planning, SEO/SEM management, and CRM-led automation.

Played a pivotal role in CRM system transformations, from identifying platform needs to budgeting, vendor negotiation, and full-cycle implementation and training.

Adept at aligning marketing efforts with business objectives by improving customer journey mapping, streamlining communications, and leveraging technology to drive growth.